5 Strategies to Turn Your Inbound Email Requests into Sales
Email marketing can either be a miss or a hit. While sending out mass emails to your contact list can give you more chances of stumbling upon prospects and leads, it can also be time-consuming and exhausting. It is inevitable that you hit upon dead ends after dead ends. Most of the time, you get less results despite all the work you put in.
In fact, a study by Smart Insights says that the open rate for email marketing was at 13.94% by the end of 2019. This poses a challenge for businesses on how they can increase this percentage and turn their emails into sales.
But before you say that email marketing is dead, you should probably look into developing an inbound email marketing strategy. This can help you narrow down your list by reaching out to people who have already shown interest in your brand. With the right tools and strategy, you may just increase your chances of converting prospects and leads into sales with your email requests.
So, here are some ways to turn your inbound email requests into sales.
1. Know your audience
The focus of inbound marketing is to draw your target audience to your brand rather than seeking out prospects elsewhere. This prevents you from wasting time and effort on the wrong crowd, while also increasing chances of drawing the right ones into the sales cycle.
Thus, the first step in your inbound marketing email campaigns is to know who your audience are. Once you have identified who they are, you can then plan out your strategies around their behaviors, needs, and wants.
You can also segment them according to demographics, past behaviors, and other references to make your interactions with them more streamlined and focused. In this way, you are sure that your emails are meaningful and value-adding to your recipients. You can also check out this list of top 10 contact management solutions to make sure that you never let these kinds of prospects slip out of your fingers.
2. Personalize emails
With the first step in place, the next thing you need to do is to personalize your emails accordingly. Generic templates and formats won’t capture their attention. Likewise, they might even consider it as spam or junk mails.
By making your emails sound personal and sincere, you prevent your audience from feeling detached and alienated from your emails. It can also give them a sense of worth as well. This further adds a touch of authenticity to your brand while also increasing engagement with your consumers.
Personalizing emails can start by addressing your audience by their names. You can also include a list of past purchases on the email to remind them of what they have already bought from your business and add in relevant and related products and services. In this way, it encourages them to buy again and explore more to what your company has to offer.
3. Convince your audience to act
Every marketing email needs a good call to action at the end to entice prospects into joining in the lead funnel. Inbound email requests are like that as well. Nonetheless, you don’t have to limit yourself with just a line or two for your CTA. An entire email in itself can be your call to action.
You have an upcoming webinar soon? Send an email to your audience. A sale? Let them know. After all, these are the people who have already interacted with your brand or have shown interest in it. You just need to give a little nudge to the right direction to convert them into a part of your business’ sales.
4. Choose the right time
Timing is one of the most crucial aspects of email marketing. You don’t want to be too early or too late with your emails. If it’s too early, your prospects might forget about it later on. If it’s too late, they might not be able to join you in time and thus wasting all your hard work.
So, think about your audience. When will be the best time and day for them to check their emails? Base your answers on your audience’s demographics and their corresponding behaviors. You can also opt to use automated email distribution, so you don’t have to miss out on sending the emails at the right time.
5. Provide value
Don’t waste time beating around the bush. Let your audience know immediately what you have to offer. Words can be powerful weapons, but you better have something substantial to back it up.
Give your inbound email meaning and purpose as to why you’re sending them out to your prospects. You can do this by writing informative emails that your audience will find interesting and relevant to their current situation. This can be in the form of deals, promos, discounts, or free offers. You can also offer solutions or help to their problems depending on what type of services you have.
No need to look elsewhere
Through inbound marketing, you don’t have to stretch out your resources just to increase chances of snagging a prospect into the sales funnel. Narrow your list down by focusing on those who have already shown interest in your brand.
Whether those are visitors of your website, past buyers, those who liked, shared, and commented on your social media posts, you don’t need to look elsewhere. You just need the right inbound email marketing strategy to give those people a gentle push to the right direction.